A beginners guide to starting an SEO campaign


The SEO campaign should be focused on a few major goals. The business is glad to move forward with the help of a trained expert. Learn a little about SEO work and what it can do for a business venture. The SEO project is important and should be followed with care. The owner can turn a profit and help their business gain notability in time. The name recognition and sales bump from the SEO work is a big asset. The project is a big turning point for a lot of people today. A business owner can glean new info from the work of others. That has paved the way for the SEO work too.

Hire An SEO Consultant

The first step will be to hire a pro team. The SEO work will move much faster with a pro involved. The pros are regarded as leaders for their good ideas. They can adjust website content and improve the media posted to make some changes. Customers really respond to these changes and that is a big help. The business owner can rely on a pro team to manage the SEO work in time. The work is arranged in a way that makes sense to the customer. The user base is important to anyone who is gaining some steam. The SEO campaign is really getting in to gear with the help of the pros.

You Can Do It Yourself If You Have the Time

The SEO work can be handled by the owner themselves. That is a little more time consuming and people want to learn all about it. That work is composed by a few key steps to consult. Buy a book about SEO and learn how it is done right. Contact the web host for the company website to make some changes. They can offer some helpful hints that make the work a breeze. The project can get underway when the whole team is on board. Be sure to update employees about the major changes that are made. That can prevent some misconceptions from stemming from the SEO.

The reviews for the SEO work are now being posted. The project is getting attention in a lot of ways. People want to post the feedback and people want to provide their support. Some customers feel strongly about the SEO work and that is good. The project is getting new feedback because people want to offer their advice. A smart business owner can learn a bit on their own. They can read through the reviews left by other people about the SEO project. Then they can make adjustments to appease the new customers. Expect to see the reviews improve in quality and quantity in time.


The price tag for the A beginners guide to starting an SEO campaign is set. The SEO work is a big factor for many new companies. They are all reliant on the work that is done. That explains why the price may tend to rise for them. They can pay the cost and that is a big deal to many new customers.

Should you trust companies like Moz & Neil Patel when it comes to SEO?


The SEO world is booming as of late for people. New customers are quickly getting linked up with the SEO work. The concept is simple, in that a third party team makes changes to the company website. They add in details and provide new links that entice many users online. SEO work is important for anyone who wants a good deal. They can manage the request and see how it works for them. The SEO world is renowned for all of the advantages that they can get. The Moz and Neil Patel companies are rising these days. That could draw in the service and give people a new look.

The first step is to evaluate the history of the companies. These companies need new clients and get work done all the time. That creates a good working relationship for them in a lot of new ways. They hope to net some new clients that get a lot of support. Their reputation has been up and down over the past few years. The Neil Patel company is a good one to follow. That will teach people about the personal side of the SEO work these days. That is a good amount of info to read for the new consumer. But the client can contact the company through that web resource too.

The new info has been a critical aspect of the source. Moz is a good source that people want to access when it is needed. The content of their website will inform new clients about what to expect. The project is on the rise for a lot of reasons. Moz is a blog that can help people research what is provided. The offer is extended to those that want good deals. The smart client will learn more about the company in a good time. That is a difference-maker for anyone on the market today. A new web host and updated media content can be a big change of pace for the website.

The reviews for the company are a big hit with people. That directs clients to hire on a new company on time. They want to track down the best provider and learn more about their reputation in time. The reviews can do a company justice among its user base. The project is winning over ideas and helping people learn quite a bit in time. The Moz company is a good one to follow for good reviews. They have obtained support from a lot of important clients. Their experience can be a game-changing aspect of their work along the way.

The cost of the work is another vital consideration. Most clients don’t want to get ripped off by their new SEO team. The SEO work should be handled in a timely and quick manner. The company is going to appeal to people who want work done right. The project is going forward without much delay as well. That bodes well for the Moz company team.

How To Do Proper On-Page SEO On Your WordPress Website In 2020


On Page optimization is one of the most important parts of any overall SEO campaign. When you do proper on page SEO, you are setting up your website to easily rank for the keywords you are targeting. If you get this wrong, you probably won’t rank. And even if you do, it will take you way longer than it would’ve had you done proper on page SEO.

And here’s the best part about it – this is the easiest thing to optimize because it is on your own website. Compared to off page SEO, this can be done quickly and within a couple of hours if you have a lot of pages. If you don’t, you can be done with it within a half an hour.

So without any further ado, lets get right into how you can do proper on  page SEO on your wordpress website in 2020.

1. Your Domain Name

If you haven’t even registered your domain name, you are in the best spot right now. You have the choice to choose the right domain name so that you end up spending WAY less on your SEO campaign.

You want to choose something that has at least part of your target keyword in it. Let’s say you are a plumber in Los Angeles. And you want to appear like a good brand to work with, your domain name should be something like – LAPlumberKing.com OR LAPlumberThrone.com OR LAPlumberguy.com

Or something like that.

Notice how I included LA for Los Angeles (Google can detect that) and plumber in the domain name. Because that alone will tell Google that it is a plumbing business website and so it will rank you for appropriate keywords.

That’s the whole goal here – to make it easier for Google to recognize what your website is about and which keywords it should rank you for.

This is how you do it.

But I’ve Already Registered My Domain Name

Most people reading this article would have already registered their domain name. In that case, you should just change the title tag of your Homepage to something like – Los Angeles Plumber | Top Plumbing Company In LA

Doing this is less powerful than having the keyword in your domain name itself. But this will work just fine. 

2. H Tags

This is another beast that you have to take care of. This is the part where your additional keywords come in because you want to use them here. This will help you rank for those additional keyword variations that we talked about in the previous article.

You should consider them as subheadings and make sure that these look natural. You don’t want to stuff keywords in these tags because that will just make the whole thing worse for you.

Make it look natural and beautiful so that the visitors enjoy reading your articles. Because at the end of the day, if real people aren’t liking your website, you aren’t going to make a lot of money. And we all are doing this to make more money.

So make sure you are putting some time in and writing high quality content that provides value to your readers. That’s the only way to develop customer loyalty and also increase sales.

How Many Keywords Should You Target For SEO


I’ve been asked this question so many times. So I’m going to write an in-depth blog post about this. I want to make sure that I cover all the details I look at when considering which keywords to target for every client website or even my own website. 

Keyword Research

Ask any SEO expert and they will tell you that keyword research is one of the most important parts of an SEO campaign. If you get this right, you set yourself up for success. If you get this wrong, you will fail before you even begin.

So how do you avoid failure?

You choose the right keywords to target based on how much you are planning to spend on SEO. You want to make sure that this is something you can consistently spend month after month for at least 1 year.

Obviously you’ll start seeing results way before that. But you want to make sure that you are setting your expectations right.

SEO takes time. And it’s a long-term game. You are investing now so that once your website ranks for your target keywords, it will stay there for 5 years or even 10 years to come.

How should you go about choosing the right keywords?

You want to start off with long-tail keywords. That’s the obvious part but most people forget this.

Go for keywords like “best SEO expert in Harrow London”

That’s a long tail keyword that will be easier to rank for. And it will also build up your confidence.

This is important because let’s say you spend 3 months on an SEO campaign and your website is still showing up on page 3 for the keyword you are targeting. But no one told you that that’s a very high competition keyword and that it will take you around 9 months to a year to rank for.

You’ll quickly lose confidence and start focusing on other types of online marketing.

But if you started seeing your website rank on the first page for some of these long tail keywords, you will have the confidence to continue with the campaign. That’s the whole point of it.

And not only that, these keywords will also start bringing in some organic traffic too. This will start building more trust for your website. And will help your website rank quicker for your other keywords.

So How Many Of These Keywords Should You Choose?

It depends. But definitely don’t just choose one keyword that you feel is the best for your product or service. You’ll be doing a disservice to yourself. 

Not only will you severely limit yourself, you’ll also won’t be able to generate enough of an ROI to justify the time and money you’ll be spending to rank your website for that one keyword.

The more effective way is to find out if people search for your product or service using different keywords. Let’s take the SEO expert in Harrow example:

Let’s say you live in Harrow and you are looking for an SEO expert. You would search using one of these keywords:

– SEO expert in Harrow London

– SEO expert in Harrow

– Harrow SEO expert

– Harrow SEO

– London SEO

– SEO expert in London

Or any other similar form of keyword.

That’s what I meant by different ways people search for things. You can use cheap tools like Keywordseverywhere to find these keywords.

And once you find them, you want to start targeting all the different variations in which people search for your product or service.

That’s how you will be able to get a lot of organic traffic going to your website.

I hope this guide helps.

How Long Does It Take For Yoast SEO Changes To Take Effect?


Let’s be honest, SEO is already way too complicated for most people. And there’s no way around it. The main reason why it is complicated is to avoid people taking advantage of search engines and have low quality websites rank on the 1st page.

But more experienced people know that SEO doesn’t have to be complicated. In fact, they teach their clients some of the tricks so that they can make some changes themselves and see good results. And that leads me to the topic I want to talk about in this article – managing WordPress and Yoast SEO.

Yoast SEO is an important plugin to have on your website. I would go as far as to say that it is one of THE MOST IMPORTANT plugins that you should install if you care about SEO even a little bit.

But before I dive into how you should setup Yoast SEO, let’s talk a little bit about what you should look in an SEO plugin so that you are choosing the right one.

What Should You Look For In An SEO Plugin?

I’ll keep this short and simple – you want to make sure that any SEO plugin that you are installing has a guide on how you can use it.

Most plugins out there, I’ve noticed that they:

1. Don’t have a guide on how to get started

2. They don’t have a good customer support service

3. They break other parts of your theme or design

Yes. I know that sounds horrible but that’s what I’ve seen when I was testing out different plugins while researching for this article. So you can really only choose between 2 SEO plugins – All In One SEO or Yoast SEO.

I know it sounds weird and you might ask – I understand that these are the best SEO plugins but don’t you have any other recommendations at all?

I would recommend if I thought they were even halfway decent. The thing is, most SEO plugins out there are just not up to the mark. There’s no other way of saying this.

From my perspective, it’s all about getting your on page optimization done as quickly as possible so you can move on to other aspects of SEO.

I know SEO takes time and it’s easy to slack off. But once you get things rolling, you really won’t have enough time to dedicate to each website. So you will want to have things to be as efficient as possible.

And part of making sure that things are efficient, is making sure that they work exactly as you expect them to. That way, you are not wasting your time searching for solutions for unexpected problems when you should really be getting things done.

Imagine if you have 10 really important projects to work on. And you are super-focused and trying to make sure that every projects gets an equal amount of focus and attention from you. And in the middle of all the hard work you’re putting in, the header of your website starts showing some weird code when you visit it.

You spend 30mins figuring out why it is doing that and you can’t find a solution. So you decide to leave it as it is and move on to another task. But you put a note in your to-do list to get back to it later.

And then your web developer messages you saying that the code was showing because of the SEO plugin that you just installed. So you just wasted 30mins of your time when you could have used that time to move on to another task. And you also ended up stressing out about it which really not a good thing.

That’s the reason why we want to make sure that every plugin and every tool we use works exactly how we expect it to. 

What Changes Can You Make With Yoast SEO Plugin

With Yoast you can pretty much change anything that has SEO importance to it. That’s the best part about it.

Nabil Ansari recommends that you only change these 5 things with Yoast:

1. Title

2. Meta Description

3. H1 tags

4. Improve your article quality by checking their Readability score

5. Schema

These are the main things that you should be focusing on when it comes to Yoast. Everything else, you can leave it as it is and it won’t make a huge difference.

The best part about this plugin is that you can set a focus keyword for a page and then it tracks whether or not you have included that keyword in all the important parts of your page. Places like the title tag, H1 tag, meta description, etc.

So you really can’t go wrong with on page optimization when using this plugin.

How Long Will It Take For You To See the Results

Let’s say that you change your title & H tags, and your meta description and optimized your pages for the keywords that you’re targeting.

Now what?

How long will it take for your website to start seeing results?

Well, it depends on the competition of the keywords you are targeting, how old your website is and what is the quality of the backlinks going to your website. There’s a lot of factors that go into seeing results but the one’s I mentioned are the most important ones.

Let’s say that your website is already doing well in search engines and you have a good backlink profile. For you to see results, it might only take 2-3 days or maybe a week maximum.

But let’s say that your website is brand new and it doesn’t have any backlinks going to it. In that case, you might not even see any results if you are targeting a moderately competitive keyword. 

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