How Many Keywords Should You Target For SEO


I’ve been asked this question so many times. So I’m going to write an in-depth blog post about this. I want to make sure that I cover all the details I look at when considering which keywords to target for every client website or even my own website. 

Keyword Research

Ask any SEO expert and they will tell you that keyword research is one of the most important parts of an SEO campaign. If you get this right, you set yourself up for success. If you get this wrong, you will fail before you even begin.

So how do you avoid failure?

You choose the right keywords to target based on how much you are planning to spend on SEO. You want to make sure that this is something you can consistently spend month after month for at least 1 year.

Obviously you’ll start seeing results way before that. But you want to make sure that you are setting your expectations right.

SEO takes time. And it’s a long-term game. You are investing now so that once your website ranks for your target keywords, it will stay there for 5 years or even 10 years to come.

How should you go about choosing the right keywords?

You want to start off with long-tail keywords. That’s the obvious part but most people forget this.

Go for keywords like “best SEO expert in Harrow London”

That’s a long tail keyword that will be easier to rank for. And it will also build up your confidence.

This is important because let’s say you spend 3 months on an SEO campaign and your website is still showing up on page 3 for the keyword you are targeting. But no one told you that that’s a very high competition keyword and that it will take you around 9 months to a year to rank for.

You’ll quickly lose confidence and start focusing on other types of online marketing.

But if you started seeing your website rank on the first page for some of these long tail keywords, you will have the confidence to continue with the campaign. That’s the whole point of it.

And not only that, these keywords will also start bringing in some organic traffic too. This will start building more trust for your website. And will help your website rank quicker for your other keywords.

So How Many Of These Keywords Should You Choose?

It depends. But definitely don’t just choose one keyword that you feel is the best for your product or service. You’ll be doing a disservice to yourself. 

Not only will you severely limit yourself, you’ll also won’t be able to generate enough of an ROI to justify the time and money you’ll be spending to rank your website for that one keyword.

The more effective way is to find out if people search for your product or service using different keywords. Let’s take the SEO expert in Harrow example:

Let’s say you live in Harrow and you are looking for an SEO expert. You would search using one of these keywords:

– SEO expert in Harrow London

– SEO expert in Harrow

– Harrow SEO expert

– Harrow SEO

– London SEO

– SEO expert in London

Or any other similar form of keyword.

That’s what I meant by different ways people search for things. You can use cheap tools like Keywordseverywhere to find these keywords.

And once you find them, you want to start targeting all the different variations in which people search for your product or service.

That’s how you will be able to get a lot of organic traffic going to your website.

I hope this guide helps.

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